Dhaka — MMXXIVa

Architecting Influence.

AsifMohd.Shabab.

Strategic advisor to Chairmen and CEOs. Specialising in high-stakes brand identity and business architecture across the global South.

Secure Consultation

Boardroom Trajectory

SHEBAdarazThe Daily StarJAMUNA BANKPEPSICO

Chronology

Strategic Evolution

2014 — Present

2022 — Current

Head of Brand & Strategic Communications

Jamuna Bank PLC

Institutional brand refit

2020 — 2022

Director, Brand & Marketing

The Daily Star

Digital identity transition

2018 — 2020

Senior Director, Brand Strategy

Daraz / Alibaba Group

+42% category recall

2016 — 2018

Head of Marketing

Sheba Platform Limited

Ecosystem launch

2014 — 2016

Brand Manager

PepsiCo, South Asia

Portfolio leadership

Competencies

Discreet excellence
for complex mandates.

Applied to problems standard consulting cannot resolve. Engagements are confidential, long-horizon and outcome-bound.

Brand Architecture

Building institutional prestige through visual clarity, linguistic discipline and long-horizon positioning.

Executive Advisory

Closed-door counsel to Chairmen, MDs and Founders navigating succession, transformation and capital events.

Strategic Communications

Reputation systems, narrative design and stakeholder relations for organisations operating under scrutiny.

Growth Design

Identifying latent market value and engineering disciplined paths to capture it across emerging markets.

Governance & Structure

Operating-model alignment for family conglomerates transitioning toward global institutional standards.

Category Repositioning

Repricing perception in mature categories through structural narrative shifts, not surface campaigns.

Engagements

Value
Created.

Selected mandates illustrating business architecture, repositioning and brand dominance across South Asian markets.

Institutional Fintech

Jamuna Digital

Reimagining the traditional banking experience for a new generation of private wealth.

Market Dominance

PepsiCo Regional

Strategic realignment of portfolio brands across South Asian territories and channel architecture.

Philosophy

"Strategy is the discipline of sacrifice. The brands that endure are the ones that learn what to refuse — long before the market asks them to."

— AMS

Exclusivity through strategic partnership.

Available for board-level advisory and high-impact identity restructuring. Engagement is by referral or institutional invitation.

Private Inquiry Direct Brief

Private Office

[email protected]

Presence

Dhaka · Singapore · Dubai · Bangladesh